Yinjoux

Malaysian-Chinese born, Sydney-based Yin Chuah may have a longstanding love affair with Paris, yet the seed for her jewellery line Yinjoux was planted in the favelas of Bahia, Brazil. Hanging out with hippies and doing it tough on the streets, Yin learned the technique of macramé, an indigenous handcraft where threads of colourful string are knotted to create ropes and accessories.Founded in 2010, yinjoux is a jewellery label that fuses handcrafted appeal with high fashion allure. Each piece is constructed using the traditional technique of macrame, which has been adapted to create an elaborate hybrid of traditional craft and flamboyant modern design. Designed and handmade by the designer in her Sydney studio, the label is a playful, street smart and never short on individual style.

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